WOWSA | The Wonderful Water World, Swimming From Alcatraz

Silicon Valley has a great way to make profound things simple.

The Google search engine, the iPhone, and the Facebook interface are examples that come immediately to mind.

So it does not surprise us that Pedro Ordenes and his colleagues atWater World Swim in San Francisco, California have developed a series of swims based around Alcatraz Island and created a series of race logos that succinctly and simply tell their story.

Continued on dailynews.openwaterswimming.com